FashionablyMarketing.Me - Latest Comments

Re: Does Your Line Have What It Takes To Make It Into Saks 5th Avenue?

Akelley2000 — Tue, 24 May 2011 09:57:51 -0000

Excellent and informative article!!

Re: StyleTrek’s Luxury eCommerce Launch

auto detailing tampa — Tue, 24 May 2011 02:14:48 -0000

This is for for my ecommerce website with my own products, departments,
brand colours, logo, register with website, advertisment(affiliate to
get commissions) etc. Advice would be appreicated. Thanks for helping.

Re: TabJuice Delves Into The Pyschology Of The Social Shopper

cheapsally — Mon, 23 May 2011 18:35:28 -0000

TabJuice looks awesome! Also, you guys misspelled Psychology. :]

Re: Fashion Blogging: Tumblr vs. Posterous

OutsourceWebDesign — Mon, 23 May 2011 06:39:34 -0000

Posterous is the engineered product while tumblr is the designed product. Those both links are very fast.. This is useful information. Thanks for this great post.

Re: 10 iPad Apps The Fashion Industry Should Covet

Theonlinefashionista — Mon, 23 May 2011 01:49:49 -0000

Thanks for compiling Macala, simply love my iPad :)

Re: Buddy Media Beautifies L’Oreal On Facebook

Kissimmee Florida Hotels — Mon, 23 May 2011 00:52:13 -0000

Looks great!

Re: 6 Ways Social Media Helps Your Presentation Resonate

Nancy Duarte — Sun, 22 May 2011 22:37:17 -0000

Thanks for your post, Kaitlin!

Re: Tiffany Launches Engagement Ring iPhone App

dogging — Sat, 21 May 2011 14:58:15 -0000

Tiffany has launched an iPhone app that provides new ways to explore the company's diamond engagement rings. The app is called Engagement Ring Finder. The app offers users the tools for selecting the perfect Tiffany ...

Re: Traditional PR Is Dead: Why PR Pros Need New Tactics To Survive

Lisa — Sat, 21 May 2011 00:07:52 -0000

Very interesting. Are "news" and "marketing" really still different?

Re: Do You Have Klout?

Alterations Needed — Fri, 20 May 2011 01:12:42 -0000

Facebook Page integration is a huge missing feature with Klout. Until that feature is added, I'll take my Klout with a grain of salt.

Re: What Retailers Need To Know About Social Influence

Mikelah Rose — Thu, 19 May 2011 14:45:13 -0000

This is great article. Not only does it give brands something to think about, but bloggers as well. It's about building relationships that foster growth for both brands and influential bloggers. Some people still play the numbers game, but it's more about creating a strategy rather than doing something because everyone else is doing it.

Re: Traditional PR Is Dead: Why PR Pros Need New Tactics To Survive

Gfragusa — Wed, 18 May 2011 16:01:21 -0000

The problem is exacerbated by a lack of true marketers at many client companies. With the fragmentation of channels and proliferation of social media, many specialists in one medium assume they can the same in another. I've seen PR agencies in social media. Web site designers doing mobile marketing. Bloggers handling in-store campaigns. Companies need a holistic approach to ALL marketing across ALL channels, utilizing field experts within the context of a larger strategy. Until this happens, they will throw their money at PR agencies (and other "silo experts") hoping to keep their jobs while they achieve limited success ("audience reach").

Re: 10 iPhone Apps The Fashion Industry Can’t Survive Without

Downtown Magazine NY — Wed, 18 May 2011 14:57:12 -0000

Have you actually downloaded the WWDBlast? It is horrible . It crashes and wont even open. Have tried it on multiple Iphones . Once they fix ALL of the bugs it will be an amazing app!! =0)

Re: Traditional PR Is Dead: Why PR Pros Need New Tactics To Survive

Movable Content — Wed, 18 May 2011 09:29:17 -0000

As a traditional PR executive for more than 25 years, this article is spot on. I realized PR was dead about 24 months ago -- when media properties started shrinking and shuttering titles, AND the available editorial space was given to "loyal" advertisers to keep magazines afloat. Most PR companies have simply added a layer of social media to their mix, but are not doing much beyond taking their traditional PR campaigns online. It's a huge miss and a huge waste of $$ for clients of these firms. The new PR is ALL about content marketing and managing the digital space on behalf of their respective brands. It's not about adding bloggers to press lists and pushing out the same old crap that used to warrant press. Self-serving press releases serve no one -- and self serving PR campaigns are already dying a slow death, but not before clients waste thousands of dollars chasing the lowly "audience reach" stats they are fed by their self-serving PR firms.

Re: PSFK: Transmedia & The Exploration of Multi-Platform Storytelling

Kristian_cruz — Wed, 18 May 2011 08:52:04 -0000

Thanks for this article. It is SO useful. Really appreciate you sharing their insights.

Re: Traditional PR Is Dead: Why PR Pros Need New Tactics To Survive

Corve A. DaCosta — Wed, 18 May 2011 08:51:41 -0000

Traditional PR is really dead....digital and targeted ways to meet your customers is the way to go.

Re: BAG SNOB x DKNY Handbag Collection Launches; Facebook Fans First To Pre-Reserve

Jjchung — Wed, 18 May 2011 03:07:47 -0000

Love the bags.

I want them all and I will use them all the time.

Jing Shan Chung
Canada

Re: BAG SNOB x DKNY Handbag Collection Launches; Facebook Fans First To Pre-Reserve

Jjchung — Wed, 18 May 2011 03:07:47 -0000

Love the bags.

I want them all and I will use them all the time.

Jing Shan Chung
Canada

Re: Traditional PR Is Dead: Why PR Pros Need New Tactics To Survive

E. Dnor — Tue, 17 May 2011 11:58:05 -0000

I completely agree with Loudpen: social media promotion should be part of a modern PR job description.

Re: Traditional PR Is Dead: Why PR Pros Need New Tactics To Survive

loudpen — Tue, 17 May 2011 11:28:01 -0000

Very interesting & insightful article. PR has definitely changed. I have no experience with traditional PR but as a blogger, I must say that I still get the most irrelevant press releases (about 20 or 30) per day, some don't even address me by name or mention my site. I understand the idea that sending out a blast email to multiple ppl is supposedly more time efficient but is it really getting your point across? Why not target specific outlets who you can build a relationship with for future stories?

I just started a PR company and the main reason I started it is because I felt like PR companies had no idea how to approach bloggers and online media. Bloggers are completely different from the traditional journalist b/c they post what they want, when they want, and how they want. Most bloggers are completely independent meaning they do all the writing, marketing, and promotion. In essence, they are super busy and most write their sites out of passion not for the money. So when pitching to them you have to respect their time and truly research their work. If you do those things, your pitches will be more well received and you have a better shot at getting that press mention.

Also, I disagree that PR shouldn't handle social media promotion. I think social media marketing is an extension of the brand. The PR company is responsible for how the brand looks in the media so they should also be responsible for how the brand looks in social media. Plus social media is all about communication & interaction which PR companies are supposed to specialize in so it all works. To me social media is good for promotion but it's not necessarily what drives sales. At the end of the day social media is a way to create buzz which PR does so it all goes hand in hand. Plus getting sales is just having the right product, at the right price, at the right place, at the right time. LOL, I learned that in my intro to fashion class at FIT and it's the truth.

Sorry for the long comment. tehe.

Re: 16 Fashionable Brands On Instagram

instalove — Tue, 17 May 2011 04:16:17 -0000

So cool that huge social media brands like Starbucks, Gucci, Desigual and Burberry starts using Instagram!

Re: Digitize Your Wardrobe With La Koketa

chic-chick — Tue, 17 May 2011 03:14:22 -0000

amazing... I already added most of my clothes and it works great! highly recommend it

Re: Saks POV: No Comparison to Nowness Or Culture Club

Las Vegas Web Design — Mon, 16 May 2011 22:37:38 -0000

I am grateful you shared these thoughts with us.

Re: Digitize Your Wardrobe With La Koketa

f-girl — Mon, 16 May 2011 03:25:06 -0000

looks very chic, definitely gonna get it :-)

Re: Digitize Your Wardrobe With La Koketa

fabng — Mon, 16 May 2011 01:55:39 -0000

wow, just downloaded this app!!! so much better from all the other wardrobe organizer apps I have. beautiful design :-)